Real Life Sports

Proof

Raw on the left. The ad it became on the right.

Nothing here was shot by a crew. Every left-hand frame came off an athlete's phone through the bounty board.

cs-01 · Regional baseball retailer

Drive wood-bat sales to high school players

Raw submissionPhone, no edit
Raw athlete-shot clip for Regional baseball retailer
6am cage work, wood bat, phone propped on a bucket. One mishit kept in.
Ad creativePaid social
Finished paid social ad creative for Regional baseball retailer
Trimmed to 14s, captions burned in, logo lockup at the end card.
Hook rate
41%
CPC vs. studio creative
-38%
Days from brief to live
4

cs-02 · Golf apparel brand

Prove the rain shell in real conditions

Raw submissionPhone, no edit
Raw athlete-shot clip for Golf apparel brand
Muni range, actual rain, third ball in the water. No lighting, no crew.
Ad creativePaid social
Finished paid social ad creative for Golf apparel brand
Graded slightly, weather-proof headline, product callout on the hood.
Thumbstop rate
3.1x brand avg
ROAS
2.7
Cost per clip
$100

cs-03 · Beer-league hockey startup

Sign up rec players for a new league

Raw submissionPhone, no edit
Raw athlete-shot clip for Beer-league hockey startup
11pm ice, half-empty stands, wipeout at the blue line, rink audio intact.
Ad creativePaid social
Finished paid social ad creative for Beer-league hockey startup
Kept the rink noise, added one line of copy, no music bed.
Signups from one clip
612
CPA
$4.10
Creative refresh cost
$0
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Figures are illustrative pilot benchmarks, not guarantees.